Regeneration of Traditional Brassware Industries:

Abstract

India's traditional industries have significantly contributed to the nation's economic and social development. Similarly, the brassware industry has been a cornerstone of Moradabad's economy and cultural identity for centuries. The brassware industry in Moradabad boasts a centuries-old history, with the city emerging as a major center under British rule in the 19th century. However, recent years have witnessed a concerning decline in production and exports, negatively impacting artisans and the industry. This research delves into the historical evolution of the Moradabad brassware cluster, analyzes the reasons behind its decline, and explores potential strategies for regeneration. The study aims to understand the dynamics and decline in traditional industries like brassware, specifically focusing on the case of Moradabad. Through a comprehensive literature review and analysis of historical records, the research traces the origin and timeline of the industry, examining the evolution of production techniques, design styles, and market reach over time. The research explores successful regeneration initiatives implemented in other traditional industries facing similar challenges. By analyzing these initiatives, the study aims to identify potential strategies that can be adapted and implemented to revitalize the brassware industry of Moradabad. Additionally, the study examines the roles and skills of various artisans within the cluster, alongside the economic, social, and political factors that have shaped the industry's trajectory. To identify the key factors contributing to the decline of the industry, the research employs a mixed-methods approach. Through a combination of primary and secondary data collection methods, the research gathers insights from diverse stakeholders. Primary data is obtained through surveys with brassware industry owners, traders, artisans, and workers. Secondary data is sourced from government records, industry reports, research papers, and census data. Data on production figures, exports, and market share are gathered to document the decline, while stakeholder interviews with artisans, manufacturers, retailers, and exporters provide valuable insights into their perspectives and experiences. A range of quantitative and qualitative analysis techniques are employed and this combined analysis helps to identify the critical challenges faced by the industry, such as lack of technological modernization, increased prices of raw materials, limited marketing strategies, shifting consumer preferences, competition from globalized markets etc. The goal of this research is to develop a comprehensive understanding of the factors leading to the decline of the brassware industry in Moradabad and propose practical recommendations for its regeneration. This is done by drawing upon successful Regeneration of Traditional Brassware Industries: A Case of Moradabad vi regeneration initiatives implemented in other traditional industries. Some of these strategies include establishing a Brass Exhibition Centre or Museum to showcase the rich heritage of the craft, creating a Skill Development and Common Facility Centre to enhance artisan skills and production efficiency, and implementing technological upgradation programs to ensure the industry remains competitive. This research aspires to not only ensure the survival of this vital element of Moradabad's cultural heritage and economic identity but also foster its adaptation and growth in the ever-evolving global marketplace. The findings of this study hold significant implications for spatial planning and policy formulation, potentially contributing to the regeneration of traditional industries not just in Moradabad but across India. Keywords :Traditional Industries, Brassware, Industry Decline, Regeneration, Artisans