Impact of Tourist on Urban Transformation:

Abstract

The research investigates the impact of tourism on urban transformation, focusing on Jaipur, a city renowned for its cultural heritage. With its rich history and vibrant culture, Jaipur provides an ideal setting to explore how tourism influences urban landscapes and cultural identities. The study aims to identify and address challenges posed by tourism in heritage areas, emphasizing the need for sustainable practices to safeguard cultural integrity. It navigates the tension between urban development and cultural preservation, advocating for a delicate balance to harmonize both aspects. Through comprehensive literature review and data collection, the research establishes the relationship between tourism and urban transformation, identifying factors leading to changes in land use and loss of cultural identity. Methodologically, primary and secondary surveys were conducted, culminating in the analysis of both positive and negative impacts. Strategies for spatial planning and policy interventions were devised to enhance positive outcomes and mitigate negative effects, ensuring the sustainable coexistence of urban transformation and cultural identity. Findings reveal significant transformation in Jaipur's historic urban area, jeopardizing its cultural allure through commercialization and changing land use patterns. Urgent action is needed to preserve cultural identity while accommodating urban development. Emphasis is placed on community engagement, environmental sustainability, and meeting residents' needs. The discussion underscores the importance of addressing these challenges to sustain Jaipur's cultural essence. Sustainable urban tourism is advocated, integrating environmental concerns and engaging local communities in economic development initiatives