Correlation between Walkability and Local Retail Success in an Urban Environment: a case of Kozhikode City

Abstract

This study investigates the interplay between walkability and retail success in the urban landscape of Kozhikode City, India. The urban environment plays a crucial role in shaping economic vitality and social cohesion, with walkable neighbourhoods known to contribute to higher property values and improved public health outcomes. Research indicates that areas with high walkability often attract more foot traffic, potentially leading to increased sales and customer loyalty for retail businesses. Despite the recognized importance of walkability, empirical studies specifically focusing on its impact on retail success are lacking, particularly in the context of Metropolitan cities 1 (URDPFI Classification) in India. The correlation between walkability and retail success has been extensively studied in mega cities across India, but a notable gap exists in understanding this relationship within Metropolitan City 1 (URDPFI Classification). These up-and-coming cities present unique challenges, including a dearth of secondary data such as sales figures, which hinders comprehensive analysis. This thesis endeavours to address this gap by employing alternative research methods and developing a framework for policymakers and urban planners to promote walkability for retail success in Metropolitan City 1. Through a mixed-methods approach, this study explores the nuanced interplay between walkability factors and retail performance metrics in the urban landscape of Metropolitan City 1. By integrating qualitative insights from stakeholder interviews, street section assessments, and GIS mapping with quantitative data analysis using Spearman's rank correlation coefficient, the research seeks to unravel the complex dynamics shaping the relationship between walkability and retail success. The findings of this study hold significance for urban development practitioners, policymakers, and stakeholders, providing empirical evidence and actionable recommendations to enhance walkability and foster retail vibrancy in Metropolitan City 1. By leveraging alternative research methodologies and circumventing the limitations of secondary data availability, this thesis aims to contribute to the sustainable and inclusive growth of up-and-coming urban centres in India.